Programme

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Themes for the CosmeticsDesign Summit: Clean & Ethical Beauty Summit 2020

Consumer trends and a market overview of Clean & Ethical Beauty

Clean & Ethical Beauty is fuelled by today’s conscious consumer. We’ll kickstart the summit with an in-depth look at what exactly consumers expect from Clean & Ethical Beauty and how these expectations sit in the wider context of consumer trends. We’ll unravel key purchase drivers, detail why there is continued and growing interest, and work out who exactly is on the lookout for Clean & Ethical beauty, personal care and fragrance products.

We’ll then dig into what we’ve seen so far in Europe’s Clean & Ethical Beauty market, looking at product launches, claims and marketing, and key innovations so far across beauty, personal care and fragrances.

Clean & Ethical formulation and what the science says

The concept of Clean & Ethical Beauty is one thing, but how exactly can manufacturers and brands translate this into finished products? We’ll take you right back to the lab for a granular look at what can be done to align formulations with consumer expectations, discussing naturals and synthetics, extraction techniques, ethical sourcing and much more.

This segment will then address the growing notion of ‘controversial’ and ‘toxic’ ingredients to allegedly avoid, looking at which are being called into question and why, and debunking the science behind these concerns. We’ll outline which ingredients do require careful consideration and which simply require a dose of consumer education instead.

Marketing and claims overview in today’s regulatory climate

Marketing messages and product claims on Clean & Ethical Beauty products need careful consideration, particularly in Europe. Ingredient selection in the region is dictated by the EU Cosmetics Regulation, which outlines rules on product and ingredient safety assessments and what ingredients are prohibited, approved or can be used in certain circumstances. REACH also addresses the production and use of chemical substances and their potential impacts on human health and the environment and a recent EU guidance details best practice on ‘free from’ and ‘hypoallergenic’ claims.

This segment will look at what industry can and can’t say and the best strategies brands operating in the beauty, personal care and fragrance space can take when communicating Clean & Ethical Beauty to consumers.

Research and development in the field

As the Clean & Ethical Beauty picks up pace, it’s important to look at research and development in the field – from bio-tech formulation to blockchain supply chains, there are plenty of exciting advances and opportunities for industry moving forward with Clean & Ethical Beauty.

We’ll give a snapshot overview of what’s out there, what’s on the horizon and hear from industry experts and professionals about putting some of this into practice.

The digital and retail landscape for Clean & Ethical Beauty

In this segment, we’ll shed light on digital and retail trends and opportunities for Clean & Ethical Beauty and find out more about consumer expectations, needs and how industry can work with retail partners to achieve this.

Where are some of the biggest opportunities and how might this evolve in the coming years? And do opportunities differ depending on the product – skin care versus perfume, colour cosmetics versus hair care?

The future of Clean & Ethical Beauty

The Summit will close with an engaging and thought-provoking last segment – revealing what might be around the corner and how industry can best prepare for the future. We’ll hear more on what priorities need to be made in the coming years and where true opportunities lie for industry looking to secure a firm place at the Clean & Ethical Beauty table.